Journal
JOURNAL OF AGRICULTURAL ECONOMICS
Volume 51, Issue 1, Pages 1-21Publisher
AGRICULTURAL ECONOMICS SOC
DOI: 10.1111/j.1477-9552.2000.tb01206.x
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The contingent ranking method was used to estimate the value of the human health and biodiversity impacts associated with pesticide applications, using a green consumer product as a payment vehicle. Specification testing showed that the standard conditional logit model provides a representation of these data preferable to the rank-ordered logit variant. The resulting estimates - which perform well in terms of standard validity tests - show that, on average, consumers are only willing to tolerate between six and eight cases of human illness to save an entire species of farmland birds.
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