Predicting online game loyalty based on need gratification and experiential motives

Published 2011 View Full Article

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Title
Predicting online game loyalty based on need gratification and experiential motives
Authors
Keywords
-
Journal
Internet Research
Volume 21, Issue 5, Pages 581-598
Publisher
Emerald
Online
2011-10-22
DOI
10.1108/10662241111176380
References
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