Determination of optimal product styles by ordinal logistic regression versus conjoint analysis for kitchen faucets

Published 2009 View Full Article

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Title
Determination of optimal product styles by ordinal logistic regression versus conjoint analysis for kitchen faucets
Authors
Keywords
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Journal
INTERNATIONAL JOURNAL OF INDUSTRIAL ERGONOMICS
Volume 39, Issue 5, Pages 866-875
Publisher
Elsevier BV
Online
2009-07-22
DOI
10.1016/j.ergon.2009.06.007

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