Business Model Transformation in Moving to a Cross-Channel Retail Strategy: A Case Study

Published 2014 View Full Article

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Title
Business Model Transformation in Moving to a Cross-Channel Retail Strategy: A Case Study
Authors
Keywords
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Journal
INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE
Volume 18, Issue 4, Pages 69-96
Publisher
Informa UK Limited
Online
2014-06-17
DOI
10.2753/jec1086-4415180403
References
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