Search Engine Advertising Effectiveness in a Multimedia Campaign

Attention to Banner Ads and Their Effectiveness: An Eye-Tracking Approach

(2012) JooWon Lee et al.   INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE

Online keyword based advertising: Impact of ad impressions on own-channel and cross-channel click-through rates

(2011) Ram Gopal et al.   DECISION SUPPORT SYSTEMS

The Brand Effect of Key Phrases and Advertisements in Sponsored Search

(2011) Bernard J. Jansen et al.   INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE

Influence of Web Advertising Strategies, Consumer Goal-Directedness, and Consumer Involvement on Web Advertising Effectiveness

(2009) Kai Wang et al.   INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE

An Economic Model of Click Fraud in Publisher Networks

(2008) Kursad Asdemir et al.   INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE

Is There an On-line Advertisers' Dilemma? A Study of Click Fraud in the Pay-Per-Click Model

(2008) Tamara Dinev et al.   INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE