From Accuracy to Diversity in Product Recommendations: Relationship Between Diversity and Customer Retention

Title
From Accuracy to Diversity in Product Recommendations: Relationship Between Diversity and Customer Retention
Authors
Keywords
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Journal
INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE
Volume 18, Issue 2, Pages 51-72
Publisher
Informa UK Limited
Online
2014-03-04
DOI
10.2753/jec1086-4415180202

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