The Influence of Social Presence on Customer Intention to Reuse Online Recommender Systems: The Roles of Personalization and Product Type

Published 2011 View Full Article

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Title
The Influence of Social Presence on Customer Intention to Reuse Online Recommender Systems: The Roles of Personalization and Product Type
Authors
Keywords
-
Journal
INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE
Volume 16, Issue 1, Pages 129-154
Publisher
Informa UK Limited
Online
2011-11-15
DOI
10.2753/jec1086-4415160105

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