Article
Management
Matthias Ulrich, Hermann Jahnke, Roland Langrock, Robert Pesch, Robin Senge
Summary: E-grocery offers customers a convenient alternative to traditional store grocery retailing, with transparent in-stock information impacting customer order decisions and leading to higher strategic service level targets for e-grocery retailers. Proposed modeling techniques aim to accurately predict extreme demand distributions to minimize costs and improve predictive performance in e-grocery retailing.
EUROPEAN JOURNAL OF OPERATIONAL RESEARCH
(2021)
Article
Computer Science, Artificial Intelligence
Patricia Acosta-Vargas, Belen Salvador-Acosta, Luis Salvador-Ullauri, Janio Jadan-Guerrero
Summary: The accessibility of e-commerce websites is crucial for the success of digital businesses. The study found that among the top-ranked e-commerce sites, Sainsbury's Supermarkets, Walmart, Target Corporation, Macy's, IKEA, H&M Hennes, Chewy, Kroger, QVC, and Nike are the most accessible. The most common accessibility barriers are related to contrast errors. Future work suggests implementing software tools with artificial intelligence algorithms to identify accessibility barriers.
PEERJ COMPUTER SCIENCE
(2022)
Article
Agricultural Economics & Policy
Svetlana Fedoseeva, Ellen Van Droogenbroeck
Summary: The sudden demand spike for online grocery purchases during the Covid-19 pandemic and supply bottlenecks caused by disrupted global value chains put immense pressure on prices. We analyze the prices of the largest German online grocers to test how these challenges affected prices during the first wave of the pandemic. Using a large dataset of online price quotes, we shed light on the magnitude of price changes across retailer types, product categories, and stages of the pandemic. We show that online prices went up as the intensity of Covid-19 containment measures increased. The magnitude of price increases was heterogeneous across retailers and product categories: pure online retailers showed a lower price response compared to hybrid stores, while the prices of essential food items such as baby foods and pantry products increased more than those of other product categories or beverages.
Article
Operations Research & Management Science
Peiwen Yu, Zhoupeng Jack Zhang, Qing Li
Summary: Traffic is crucial for e-commerce platforms, and how to channel it effectively is a key issue in platform management. This study examines the role of traffic channeling in optimizing sales and competition between independent merchants on a platform. The findings suggest that traffic channeling allows for more efficient allocation of traffic based on conversion rates, controls demand spillover, intensifies competition, and affects sales inequality. However, the benefits of traffic channeling for merchants depend on product substitutability, and the impact on the platform may vary when products are owned and sold by the same merchant.
NAVAL RESEARCH LOGISTICS
(2022)
Article
Business
Anett Erdmann, Jose M. Ponzoa
Summary: This research examines the cost-result relationship of Inbound Marketing actions used by grocery ecommerce, analyzing the mix of SEO and SEM techniques among 29 leading companies over a six-year period. The results suggest that ecommerce is optimizing Digital Inbound Marketing in accordance with an established model, although differences were identified based on format type (pure player versus brick and mortar) and country level (UK and USA versus others).
TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE
(2021)
Article
Business
Siham El Kihal, Namig Nurullayev, Christian Schulze, Bernd Skiera
Summary: This article investigates the product return rate (RR) calculated via three different methods and finds an average difference of 24.3% between them. Despite this, the trends of RR over time are found to be similar, allowing for meaningful time-series comparisons. Ultimately, the research demonstrates that all three calculation methods result in equally insightful leading indicators of relevant retailer performance metrics.
JOURNAL OF RETAILING
(2021)
Article
Business
Erik Ernesto Vazquez
Summary: The growth of e-retail has expanded to a wide range of product categories, with e-retailers competing in a multichannel environment using various social media platforms. This study proposes a theoretical framework to assess the effect of different SMPs on consumers' perception of product quality, which was partially validated through empirical data. The research findings offer insights for practitioners to organize e-retail product displays across diverse SMPs and for scholars studying e-retailing and digital media.
ELECTRONIC MARKETS
(2021)
Article
Management
Ju Myung Song, Yao Zhao
Summary: This study examines the coordination of an E-commerce supply chain between online sellers and third party shippers, focusing on the impact of shipping contracts and supply chain coordination. The results show that under information symmetry, the flat rate contract is as good as the risk penalty contract for the shipper, but under information asymmetry, the risk penalty can benefit the shipper more.
M&SOM-MANUFACTURING & SERVICE OPERATIONS MANAGEMENT
(2022)
Review
Green & Sustainable Science & Technology
Yi Yang, Komal Habib, Michael O. Wood
Summary: The growth of online retail has led to an increase in packaging waste. Current research focuses on packaging design and material choices, but guidelines, policies, strategies, and practices for e-commerce packaging waste management need to be determined.
JOURNAL OF CLEANER PRODUCTION
(2023)
Article
Business
Jing Yu, Jingjing Zhao, Chi Zhou, Yufei Ren
Summary: E-commerce platform plays a crucial role in the online retailing market, and the selling decisions between the platform and brand manufacturers significantly impact profitability. Being a reseller on the e-commerce platform is always more profitable for brand manufacturers, regardless of the business mode. Additionally, new brand manufacturers benefit more when consumers are less accepting of their products. Moreover, competition among brand manufacturers is beneficial to the e-commerce platform.
JOURNAL OF THEORETICAL AND APPLIED ELECTRONIC COMMERCE RESEARCH
(2022)
Article
Business
Gabriel Almeida Lucas, Guilherme Lerch Lunardi, Decio Bittencourt Dolci
Summary: The e-commerce market size is growing rapidly and m-commerce is emerging as one of the fastest growing forms of e-commerce worldwide. This study aims to understand the factors influencing the intention to continue using e-commerce access platforms. Through a free-simulation experiment, the researchers found that the consumers' perceived value strongly influences their intention to continue using the online platforms, with benefits outweighing sacrifices associated with the platform. The study also revealed differences in the significance, order of predictors, and control variables among the three studied platforms, suggesting variations in consumer behavior based on the platform used.
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS
(2023)
Article
Business
Ke Zong, Yuan Yuan, Carlos Enrique Montenegro-Marin, Seifedine Nimer Kadry
Summary: This paper aims to analyze, prepare, and review the general guidelines and rules that govern the development of key factors influencing the enhancement of emotionally supportive networks and selection models using fuzzy logic theory. The researchers identified eight important components of the information society (IS) and utilized a discrete-nonstop opportunity paradigm to portray the creation of the framework. Results were obtained from an IS/IT foreknowledge undertaking completed in Poland in 2019.
JOURNAL OF THEORETICAL AND APPLIED ELECTRONIC COMMERCE RESEARCH
(2021)
Article
Business
Fengying Hu, Zhenglong Zhou
Summary: The integration of offline and online channels is crucial for the transformation and development of e-commerce platforms. This study examines the optimal information service and omnichannel strategy choice for a platform and two suppliers under different agreements. The findings suggest that the platform can increase offline information service and profits through an omnichannel strategy under a reselling agreement when product competition intensity is low. However, under high product competition intensity, the optimal choice is an omnichannel strategy under a hybrid retailing agreement, where the platform transfers profit to suppliers through a smaller referral fee.
ELECTRONIC COMMERCE RESEARCH
(2023)
Review
Computer Science, Information Systems
Lucas Micol Policarpo, Diorgenes Eugenio da Silveira, Rodrigo da Rosa Righi, Rodolfo Antunes Stoffel, Cristiano Andre da Costa, Jorge Luis Victoria Barbosa, Rodrigo Scorsatto, Tanuj Arcot
Summary: E-commerce platforms utilize technologies like machine learning, business intelligence, and artificial intelligence to generate valuable customer behavior knowledge, benefiting both customers and sellers. However, there is currently a lack of comprehensive surveys on e-commerce-related studies and suitable ML techniques for specific cases. The application of ML in e-commerce significantly impacts profit growth, and ML methods and taxonomies help researchers better understand and classify efforts in this evolving field.
COMPUTER SCIENCE REVIEW
(2021)
Article
Agricultural Economics & Policy
Vladimir Fedoseev, Svetlana Fedoseeva
Summary: Although price dispersion is still present in markets, the development of e-commerce, particularly Amazon, has contributed to more uniform pricing. Previous research has examined the impact of Amazon on competitors, but little is known about its pricing strategies across its own distribution channels. This study explores whether there are differences in pricing strategies among Amazon's online channels in a single geographical market, using data on grocery prices from Amazon's main platform and subsidiary Amazon Fresh in Berlin, Germany. The findings suggest that Amazon's channels have varying pricing strategies, with unequal prices for overlapping assortments, a focus on different average unit values, and different approaches to price promotions.
