How motivational orientation influences the evaluation and choice of hedonic and pragmatic interactive products: The role of regulatory focus

Title
How motivational orientation influences the evaluation and choice of hedonic and pragmatic interactive products: The role of regulatory focus
Authors
Keywords
-
Journal
INTERACTING WITH COMPUTERS
Volume 20, Issue 4-5, Pages 473-479
Publisher
Oxford University Press (OUP)
Online
2008-06-08
DOI
10.1016/j.intcom.2008.05.001

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