Article
Business
Ajimon George, Ajay Joseph, Mathew Abraham, Eric Thomas Joseph
Summary: This study examines the impact of social commerce construct, multi-dimensional constructs of social presence theory, and consumer generated content on brand trust and engagement in social commerce platforms through an online survey of 625 Indian consumers. The results show that all elements of social commerce construct, social presence theory, and consumer generated content positively influence brand trust and engagement. The study provides insights into brand trust and engagement in social media and can be used by managers to develop customer relationship management strategies that emphasize brand trust and engagement.
INTERNATIONAL JOURNAL OF CONSUMER STUDIES
(2023)
Article
Psychology, Multidisciplinary
Yi Ding, Ruonan Tu, Yahong Xu, Sung Kyu Park
Summary: The use of e-commerce has greatly increased due to COVID-19, with new customers playing a vital role in its rapid development. Maintaining these customers and increasing repurchase intention is crucial for e-commerce platform companies. This study investigated the relationship between brand experience, brand emotional factors, brand loyalty, and repurchase intention, with brand love as the mediator. The results show that brand experience and emotion have a significant impact on brand loyalty and repurchase intention, with brand attachment having a stronger influence than brand love.
FRONTIERS IN PSYCHOLOGY
(2022)
Article
Business
Hamza Kaka Abdul Wahab, Meng Tao, Anushree Tandon, Muhammad Ashfaq, Amandeep Dhir
Summary: This study examines the impact of social media celebrities (SMCs) on their followers' purchase intention and the moderating influence of social media platforms (SMPs) usage on these relationships. The findings reveal that SMCs influence purchase intention through para-social relationships (PSR) and identification, while SMP usage moderates these effects. This study contributes to the literature by incorporating the celebrity influence model (CIM) and identifying the novel moderating effect of SMP usage in the context of social media.
JOURNAL OF RETAILING AND CONSUMER SERVICES
(2022)
Article
Business
Marjorie Delbaere, Brittany Michael, Barbara J. Phillips
Summary: Social Media Influencers (SMIs) act as a route to brand engagement for their followers through cognitive processing, affection, and activation in the digital content marketing environment.
PSYCHOLOGY & MARKETING
(2021)
Article
Computer Science, Information Systems
Yu-Qian Zhu, Bo Hsiao
Summary: This research explores the factors that contribute to brand Twitter follower count and finds that the quality and quantity of tweets, as well as social learning of brand Twitter accounts, are positively related to brand Twitter account followers. Contrary to popular belief, the use of hashtags and links and interactivity with users are not positively related to brand Twitter account followers.
JOURNAL OF ORGANIZATIONAL AND END USER COMPUTING
(2021)
Article
Business
L. Javier Cabeza-Ramirez, Sandra M. Sanchez-Canizares, Luna M. Santos-Roldan, Fernando J. Fuentes-Garcia
Summary: This paper fills a gap in the literature by analyzing the interconnection between observational learning, product involvement, and perceived risk on the effectiveness of influencers' recommendations. The results reveal the impact of risk on product attitude and purchase intention, although the predictive power was lower than expected.
TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE
(2022)
Article
Social Sciences, Interdisciplinary
Shunfeng Zhang, Linghao Zhang
Summary: The development of social media and brand social interaction have significantly impacted consumers' purchase intentions. Online interactive support, immersion, and offline brand activities play important roles in forming social capital. Identification and shared narratives have a positive influence on purchase intention, while the impact of social ties is not endorsed. This research provides a real and effective guide for companies to improve consumers' purchase intentions through brand social interaction.
Article
Information Science & Library Science
Xiaolin Lin, Xuequn Wang
Summary: As consumers increasingly engage in online brand communities, the demand for brand-related activities also increases. To understand this phenomenon, the researchers conceptualized it as brand overload and examined its antecedents and consequences. Results from surveys of 409 American consumers showed that consumer-generated content and social interaction quality were primary drivers of information and social overload, which in turn led to brand disloyalty. A qualitative study further supported the proposed research model. The study provides insights for companies on how to strategically and efficiently use online brand communities to avoid negative impacts.
INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT
(2023)
Article
Information Science & Library Science
Xing-Zheng Xie, Niann-Chung Tsai
Summary: The decline in social media users has been studied in relation to negative information incidents, social media fatigue, perceived information overload, and discontinuance intention. The findings show the interrelationships between these factors and emphasize the importance of understanding and addressing the specific needs of social media users for platform managers.
TELEMATICS AND INFORMATICS
(2021)
Article
Green & Sustainable Science & Technology
Caner Dincer, Banu Dincer
Summary: Social commerce, driven by the development of smartphones, social networking sites, and applications, has become a new way for businesses and individuals to engage in trade. This study uses bibliometric analysis to examine the trends and impact of social commerce on purchase intention. By analyzing a dataset of 71 studies from the ScienceDirect database, this research identifies key indicators such as publication year, most published journal, authors, language, keywords, and citation frequency. The findings provide valuable insights into purchase intention in the context of social commerce.
Article
Psychology, Multidisciplinary
Chen Peng, Zhikun Liu, Jong-Yoon Lee, Shanshan Liu, Fang Wen
Summary: This study investigates the impact of consumer loneliness, boredom, telepresence, influencer-brand image congruence on purchase intention among live commerce consumers during the COVID-19 period. The findings reveal that consumer purchase intention is influenced by feelings of loneliness and boredom, with telepresence playing a mediating role and influencer-brand image congruence acting as a moderator. The results contribute to the understanding of factors affecting purchase intention and the development of live commerce.
FRONTIERS IN PSYCHOLOGY
(2022)
Article
Information Science & Library Science
Xiayu Chen, Yanrui Li, Robert M. Davison, Yezheng Liu
Summary: This study explores the positive association between buyers' imitation of others' online behavior and purchase behavior, finding that imitation has a positive impact on purchase intention, with product uncertainty and product fit uncertainty moderating this relationship, while seller uncertainty does not play a significant role.
INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT
(2021)
Article
Psychology, Multidisciplinary
Warinrampai Rungruangjit, Thitinan Chankoson, Kitti Charoenpornpanichkul
Summary: This study aims to investigate the motivating factors affecting different types of millennial followers' engagement on Facebook pages of cosmetic products and examine their influence on brand evangelism. A quantitative method utilizing partial least square structural equation modeling was employed, and an online questionnaire was used to collect data from millennial followers. The results showed that informational content stimulates active lurkers and passive participants, while entertaining content has a positive impact on only active participants. Overall, this study highlights the importance of distinguishing between active participants, active lurkers, and passive participants in driving brand evangelism.
BEHAVIORAL SCIENCES
(2023)
Article
Computer Science, Cybernetics
Muhammad Usman Riaz, Luo Xiao Guang, Maria Zafar, Fakhar Shahzad, Muhammad Shahbaz, Majid Lateef
Summary: This study explores the factors influencing consumers' purchase intention in the social commerce environment, and utilizes social learning theory to propose a model. Findings indicate that social support constructs and learning significantly impact consumer purchase intention, emphasizing the importance for managers to focus on building social commerce constructs and support.
BEHAVIOUR & INFORMATION TECHNOLOGY
(2021)
Article
Green & Sustainable Science & Technology
Liguo Lou, Yongbing Jiao, Joon Koh
Summary: This study reveals that fan needs fulfillments have a positive impact on brand relationship quality (BRQ) and BRQ in turn has a positive effect on fans' engagement behavioral intentions towards brands. The research contributes to understanding a new mechanism of improving BRQ through social media-based brand communities.
Article
Computer Science, Information Systems
Karen Renaud, Merrill Warkentin, Ganna Pogrebna, Karl van der Schyff
Summary: Insider threats can cause significant damage due to insiders' access and trust. To mitigate these threats, organizations must understand different types of insider threats and employ tailored measures.
INFORMATION & MANAGEMENT
(2024)
Article
Computer Science, Information Systems
Quirin Demlehner, Sven Laumer
Summary: This article discusses the challenges brought by the rapid development of artificial intelligence in the adoption of technology at an individual level. It focuses on the role of biases and examines their impact on user decision making. Through a case study of three German car manufacturers, the article highlights the importance of the pre-announcement phase in information systems adoption and provides a comprehensive analysis of biases caused by individuals' cognitive limitations. It also reveals a notable spillover effect of users' experiences and opinions on AI from their personal lives to their professional lives, which contradicts previous findings in IS research.
INFORMATION & MANAGEMENT
(2024)
Article
Computer Science, Information Systems
Xinyu Sun, Yan Zhang, Juan Feng
Summary: This study investigates the impact of online information on brand reputation and brand premium in the online market. The findings suggest that the presence of online information may change the situation of brand premium, and firms with lower reputation can potentially earn higher profits under certain conditions. Additionally, as the gap in brand reputation increases, the profits of both firms may also increase, leading to a win-win situation in brand competition.
INFORMATION & MANAGEMENT
(2024)
