Investigating the intention to purchase digital items in social networking communities: A customer value perspective

Published 2011 View Full Article

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Title
Investigating the intention to purchase digital items in social networking communities: A customer value perspective
Authors
Keywords
-
Journal
INFORMATION & MANAGEMENT
Volume 48, Issue 6, Pages 228-234
Publisher
Elsevier BV
Online
2011-06-05
DOI
10.1016/j.im.2011.05.004

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