Journal
INFORMATION & MANAGEMENT
Volume 45, Issue 2, Pages 109-119Publisher
ELSEVIER
DOI: 10.1016/j.im.2008.01.002
Keywords
anti-spyware software; IT adoption; innovation diffusion; IT ethics/morality; partial least squares
Ask authors/readers for more resources
We performed an empirical investigation of factors affecting an individual's decision to adopt anti-spyware software. Our results suggested that an individual's attitude, subjective norm, perceived behavioral control, and denial of responsibility significantly affected anti-spyware adoption intention. Also, relative advantage and compatibility showed a significant effect on attitude, visibility, and image on subjective norm, and trialability, self-efficacy, and computing capacity on perceived behavioral control. Interestingly, moral obligation, ease of use, and perceived cost were not as significant as was originally expected. (c) 2008 Elsevier B.V All rights reserved.
Authors
I am an author on this paper
Click your name to claim this paper and add it to your profile.
Reviews
Recommended
No Data Available