Using Context to Improve Predictive Modeling of Customers in Personalization Applications

Published 2008 View Full Article

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Title
Using Context to Improve Predictive Modeling of Customers in Personalization Applications
Authors
Keywords
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Journal
IEEE TRANSACTIONS ON KNOWLEDGE AND DATA ENGINEERING
Volume 20, Issue 11, Pages 1535-1549
Publisher
Institute of Electrical and Electronics Engineers (IEEE)
Online
2008-09-26
DOI
10.1109/tkde.2008.110

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