An Interproduct Competition Model Incorporating Branding Hierarchy and Product Similarities Using Store-Level Data

Published 2015 View Full Article

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Title
An Interproduct Competition Model Incorporating Branding Hierarchy and Product Similarities Using Store-Level Data
Authors
Keywords
-
Journal
MANAGEMENT SCIENCE
Volume 61, Issue 11, Pages 2720-2738
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Online
2015-02-20
DOI
10.1287/mnsc.2014.2039

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