Latent Homophily or Social Influence? An Empirical Analysis of Purchase Within a Social Network

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Title
Latent Homophily or Social Influence? An Empirical Analysis of Purchase Within a Social Network
Authors
Keywords
-
Journal
MANAGEMENT SCIENCE
Volume 61, Issue 2, Pages 454-473
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Online
2014-06-24
DOI
10.1287/mnsc.2014.1928

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