What works best: Objective statistics or a personal testimonial? An assessment of the persuasive effects of different types of message evidence on risk perception.

Title
What works best: Objective statistics or a personal testimonial? An assessment of the persuasive effects of different types of message evidence on risk perception.
Authors
Keywords
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Journal
HEALTH PSYCHOLOGY
Volume 27, Issue 1, Pages 110-115
Publisher
American Psychological Association (APA)
Online
2008-01-29
DOI
10.1037/0278-6133.27.1.110

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