‘You just change the channel if you don't like what you're going to hear’: gamblers’ attitudes towards, and interactions with, social marketing campaigns

Title
‘You just change the channel if you don't like what you're going to hear’: gamblers’ attitudes towards, and interactions with, social marketing campaigns
Authors
Keywords
-
Journal
HEALTH EXPECTATIONS
Volume 18, Issue 1, Pages 124-136
Publisher
Wiley
Online
2012-11-08
DOI
10.1111/hex.12018

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