Influence of front-of-pack labels (FOPL) on consumer buying

---

Authors

Darpan Shah¹

1. Assistant Professor, MIDFT

Conference / event

49th Indian Dairy Association Conference, March 2023 (Gandhinagar, India)

Poster summary

Information is protection, in times when Non-communicable Diseases (NCDs) are on an increase in the country, labelling on food products act as an instrument of information for customers related to product nutritional contents. Labeling placed on the front side of the food pack are popularly called as Front of pack Labels. (FoPL). Thus, the purpose of Front of Pack Labelling (FoPL) is to empower consumers to make healthier choices of purchases by providing information about the specific nutritional quantity content in form of quality or a warning about the nutrients of concern present in the food product, in a straightforward, easy, simple and clear manner. Front-of-Pack Labels (FoPL) could serve the purpose of consumer awareness on alert for health concerns related to excess consumption of nutrients present in the food pack. The study analysis indicates that still awareness about FOPL needs to be created among consumers.

Keywords

Front of Pack Labels, Packaging, Consumer buying intentions, Health

Research areas

Humanities and Social Sciences, Education, Business, Economics and Finance

References

No data provided

Funding

No data provided

Supplemental files

No data provided

Additional information

Competing interests

No competing interests were disclosed.

Data availability statement

The datasets generated during and / or analyzed during the current study are available from the corresponding author on reasonable request.

Creative Commons license

Copyright © 2024 Shah. This is an open access work distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.