The effects of consumer knowledge on message processing of electronic word-of-mouth via online consumer reviews

标题
The effects of consumer knowledge on message processing of electronic word-of-mouth via online consumer reviews
作者
关键词
-
出版物
Electronic Commerce Research and Applications
Volume 7, Issue 4, Pages 399-410
出版商
Elsevier BV
发表日期
2008-01-11
DOI
10.1016/j.elerap.2007.12.001

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