Influence of terroir products meaning on consumer's expectations and likings

Given the plethora of terroir products, local food companies could find an advantage in specifying their positioning by taking into account what the terroir represents for consumers. This research contributes to identifying specific attributes of a terroir in tune with consumer expectations, and tests their capacity to ameliorate consumer hedonic assessments and judgments for these products. Results show the potential of a positioning based on the environment, which is respected by the practices of terroir producers, and which also guarantees the quality of the product. (C) 2013 Elsevier Ltd. All rights reserved.