Motivation outweighs ability in explaining European consumers’ use of health claims

标题
Motivation outweighs ability in explaining European consumers’ use of health claims
作者
关键词
Health claims, Motivation to process, Ability to process, Use, Consumer, Structural equation modelling (SEM)
出版物
FOOD QUALITY AND PREFERENCE
Volume 58, Issue -, Pages 34-44
出版商
Elsevier BV
发表日期
2017-01-06
DOI
10.1016/j.foodqual.2017.01.001

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