Role of brand engagement and co-creation experience in online brand community continuance: A service-dominant logic perspective
出版年份 2022 全文链接
标题
Role of brand engagement and co-creation experience in online brand community continuance: A service-dominant logic perspective
作者
关键词
-
出版物
INFORMATION PROCESSING & MANAGEMENT
Volume 60, Issue 1, Pages 103136
出版商
Elsevier BV
发表日期
2022-11-01
DOI
10.1016/j.ipm.2022.103136
参考文献
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