Anthropomorphic brand management: An integrated review and research agenda

标题
Anthropomorphic brand management: An integrated review and research agenda
作者
关键词
-
出版物
JOURNAL OF BUSINESS RESEARCH
Volume 149, Issue -, Pages 463-475
出版商
Elsevier BV
发表日期
2022-05-27
DOI
10.1016/j.jbusres.2022.05.039

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