How may I help you? Driving brand engagement through the warmth of an initial chatbot message

出版年份 2021 全文链接

标题

作者

关键词

Artificial intelligence, Brand relationships, Brand–self distance, Digital marketing, Stereotype content model, Virtual agent

出版物

Volume 135, Issue -, Pages 840-850

出版商

Elsevier BV

发表日期

2021-07-21

DOI

10.1016/j.jbusres.2021.03.005

参考文献

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