Impact of Beauty Vlogger's Credibility and Popularity on eWOM Sharing Intention: The Mediating Role of Parasocial Interaction

The Effect of Electronic Word of Mouth Communications on Intention to Buy: A Meta-Analysis

(2019) Elvira Ismagilova et al.   INFORMATION SYSTEMS FRONTIERS

Can consumers be persuaded on brand microblogs? An empirical study

(2018) Kem Z.K. Zhang et al.   INFORMATION & MANAGEMENT

Partial least squares path modeling: Quo vadis?

(2018) Jörg Henseler   QUALITY & QUANTITY

Statistical Inference with PLSc Using Bootstrap Confidence Intervals

(2018) Miguel I. Aguirre-Urreta et al.   MIS QUARTERLY

Signalling Effects of Vlogger Popularity on Online Consumers

(2017) Sally Rao Hill et al.   JOURNAL OF COMPUTER INFORMATION SYSTEMS

m-WOM in a brand’s Facebook fan page

(2017) Silvia Sanz-Blas et al.   ONLINE INFORMATION REVIEW

Examining the Signaling Effect of E-tailers’ Return Policies

(2016) Jie Zhang et al.   JOURNAL OF COMPUTER INFORMATION SYSTEMS

Partial least squares path modeling using ordinal categorical indicators

(2016) Florian Schuberth et al.   QUALITY & QUANTITY

Athlete Endorsement, Attitudes, and Purchase Intention: The Interaction Effect Between Athlete Endorser-Product Congruence and Endorser Credibility

(2015) Younghan Lee et al.   JOURNAL OF SPORT MANAGEMENT

Examining the antecedents of persuasive eWOM messages in social media

(2014) Shasha Teng et al.   ONLINE INFORMATION REVIEW