Athlete Endorsement, Attitudes, and Purchase Intention: The Interaction Effect Between Athlete Endorser-Product Congruence and Endorser Credibility

标题
Athlete Endorsement, Attitudes, and Purchase Intention: The Interaction Effect Between Athlete Endorser-Product Congruence and Endorser Credibility
作者
关键词
-
出版物
JOURNAL OF SPORT MANAGEMENT
Volume 29, Issue 5, Pages 523-538
出版商
Human Kinetics
发表日期
2015-01-16
DOI
10.1123/jsm.2014-0195

向作者/读者发起求助以获取更多资源

Find the ideal target journal for your manuscript

Explore over 38,000 international journals covering a vast array of academic fields.

Search

Become a Peeref-certified reviewer

The Peeref Institute provides free reviewer training that teaches the core competencies of the academic peer review process.

Get Started