Brand bank attachment to loyalty in digital banking services: mediated by psychological engagement with service platforms and moderated by platform types

标题
Brand bank attachment to loyalty in digital banking services: mediated by psychological engagement with service platforms and moderated by platform types
作者
关键词
-
出版物
出版商
Emerald
发表日期
2022-02-01
DOI
10.1108/ijbm-08-2021-0383

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