The impact of social media marketing activities on brand equity in the banking sector in Bangladesh: the mediating role of brand love and brand trust

出版年份 2021 全文链接

标题

作者

关键词

出版物

Volume ahead-of-print, Issue ahead-of-print, Pages -

出版商

Emerald

发表日期

2021-07-11

DOI

10.1108/ijbm-02-2021-0067

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