David and Goliath: When and Why Micro-Influencers Are More Persuasive Than Mega-Influencers

标题
David and Goliath: When and Why Micro-Influencers Are More Persuasive Than Mega-Influencers
作者
关键词
-
出版物
JOURNAL OF ADVERTISING
Volume 50, Issue 5, Pages 584-602
出版商
Informa UK Limited
发表日期
2021-10-26
DOI
10.1080/00913367.2021.1980470

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