Influencer advertising on social media: The multiple inference model on influencer-product congruence and sponsorship disclosure

出版年份 2020 全文链接

标题

作者

关键词

Influencer advertising, Native advertising, Multiple motive inference, Influencer-product congruence, Sponsorship disclosure, Advertising recognition

出版物

Volume 130, Issue -, Pages 405-415

出版商

Elsevier BV

发表日期

2020-02-18

DOI

10.1016/j.jbusres.2020.02.020

联系作者

Do you already have a recorded webinar? Grow your audience and get more views by easily listing your recording on Peeref.

Upload Now

Interested in hosting your own webinar? Check the schedule and propose your idea to the Peeref Content Team.

Create Now