On top of the game? The double‐edged sword of incorporating social features into freemium products

Managing the Versioning Decision over an App’s Lifetime

(2021) Seoungwoo Lee et al.   JOURNAL OF MARKETING

Freemium Pricing in Digital Games with Virtual Currency

(2021) Zixuan Meng et al.   INFORMATION SYSTEMS RESEARCH

Competing on freemium: Digital competition with network effects

(2021) Kevin J. Boudreau et al.   STRATEGIC MANAGEMENT JOURNAL

Optimal Sales Schemes for Network Goods

(2018) Alexei Parakhonyak et al.   MANAGEMENT SCIENCE

Estimating Demand for Mobile Applications in the New Economy

(2014) Anindya Ghose et al.   MANAGEMENT SCIENCE

Creating Social Contagion Through Viral Product Design: A Randomized Trial of Peer Influence in Networks

(2011) Sinan Aral et al.   MANAGEMENT SCIENCE

Strategies to Fight Ad-Sponsored Rivals

(2010) Ramon Casadesus-Masanell et al.   MANAGEMENT SCIENCE

A Conjoint-Hazard Model of the Timing of Buyers' Upgrading to Improved Versions of High-Technology Products

(2009) Sang-Hoon Kim et al.   JOURNAL OF PRODUCT INNOVATION MANAGEMENT