Herd behavior in social media: The role of Facebook likes, strength of ties, and expertise

标题
Herd behavior in social media: The role of Facebook likes, strength of ties, and expertise
作者
关键词
Social media advertising, Social networking sites, Fuzzy set qualitative comparative analysis (fsQCA), Herd behavior, Strengths of ties, Click-through, View-through
出版物
INFORMATION & MANAGEMENT
Volume 57, Issue 8, Pages 103370
出版商
Elsevier BV
发表日期
2020-09-29
DOI
10.1016/j.im.2020.103370

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