Consumers' willingness to buy and willingness to pay for fair trade food: The influence of consciousness for fair consumption, environmental concern, trust and innovativeness
Consumers' willingness to buy and willingness to pay for fair trade food: The influence of consciousness for fair consumption, environmental concern, trust and innovativeness
作者
关键词
Consciousness for fair consumption, Environmental concern, Trust in fair trade label, Consumer innovativeness, Willingness to buy, Willingness to pay
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