A statistical approach to participant selection in location-based social networks for offline event marketing

出版年份 2018 全文链接

标题

作者

关键词

Location-based social networks, Marketing cost, Offline event marketing, Statistical inference approach, Participant selection

出版物

Volume 480, Issue -, Pages 90-108

出版商

Elsevier BV

发表日期

2018-12-19

DOI

10.1016/j.ins.2018.12.028

联系作者

Explore over 25,000 new funding opportunities and over 6,000,000 successful grants.

Explore

Quickly pose questions to the entire community. Debate answers and get clarity on the most important issues facing researchers.

Get Started