A statistical approach to participant selection in location-based social networks for offline event marketing

Title
A statistical approach to participant selection in location-based social networks for offline event marketing
Authors
Keywords
Location-based social networks, Marketing cost, Offline event marketing, Statistical inference approach, Participant selection
Journal
INFORMATION SCIENCES
Volume 480, Issue -, Pages 90-108
Publisher
Elsevier BV
Online
2018-12-19
DOI
10.1016/j.ins.2018.12.028

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