Exploring social networking sites for facilitating multi-channel retailing

标题
Exploring social networking sites for facilitating multi-channel retailing
作者
关键词
Social networking sites (SNS), Multi-channel retailing, Electronic commerce, Partial least squares (PLS)
出版物
MULTIMEDIA TOOLS AND APPLICATIONS
Volume 74, Issue 1, Pages 159-178
出版商
Springer Nature
发表日期
2013-03-23
DOI
10.1007/s11042-013-1430-z

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