Exploring social networking sites for facilitating multi-channel retailing

Published 2013 View Full Article

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Title
Exploring social networking sites for facilitating multi-channel retailing
Authors
Keywords
Social networking sites (SNS), Multi-channel retailing, Electronic commerce, Partial least squares (PLS)
Journal
MULTIMEDIA TOOLS AND APPLICATIONS
Volume 74, Issue 1, Pages 159-178
Publisher
Springer Nature
Online
2013-03-23
DOI
10.1007/s11042-013-1430-z
References
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