Application of data mining techniques in customer relationship management: A literature review and classification

出版年份 2008 全文链接

标题

Application of data mining techniques in customer relationship management: A literature review and classification

作者

关键词

-

出版物

EXPERT SYSTEMS WITH APPLICATIONS

Volume 36, Issue 2, Pages 2592-2602

出版商

Elsevier BV

发表日期

2008-03-06

DOI

10.1016/j.eswa.2008.02.021

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