An ERP-study of brand and no-name products

标题

作者

关键词

Go/Nogo, Event-related potentials, Brands, Neuromarketing, Implicit associations, Late positive component, Lateralized readiness potential

出版物

Volume 14, Issue 1, Pages 149

出版商

Springer Nature

发表日期

2013-11-24

DOI

10.1186/1471-2202-14-149

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