A review of life cycle based ecological marketing strategy for new product development in the organizational environment

出版年份 2015 全文链接

标题

作者

关键词

New product development, Life cycle marketing strategy, Life cycle assessment, Ecological marketing, Marketing strategy, Organizational environment

出版物

Volume 95, Issue -, Pages 1-15

出版商

Elsevier BV

发表日期

2015-02-17

DOI

10.1016/j.jclepro.2015.02.022

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