期刊
JANAC-JOURNAL OF THE ASSOCIATION OF NURSES IN AIDS CARE
卷 26, 期 4, 页码 368-386出版社
LIPPINCOTT WILLIAMS & WILKINS
DOI: 10.1016/j.jana.2015.01.004
关键词
entertainment education; Facebook advertising; HIV prevention; smartphones; streaming soap opera videos; women
类别
资金
- Healthcare Foundation of New Jersey
- National Institute of Nursing Research [R01NR010860]
- Macy's Foundation
- Northeastern University
Love, Sex, and Choices (LSC) is a 12-episode soap opera video series developed to reduce HIV risk among at-risk Black urban women. We added a video guide commentator to offer insights at critical dramatic moments. An online pilot study evaluated acceptability of the Guide-Enhanced LSC (GELSC) and feasibility of Facebook advertising, streaming to smartphones, and retention. Facebook ads targeted high-HIV-prevalence areas. In 30 days, Facebook ads generated 230 screening interviews: 84 were high risk, 40 watched GELSC, and 39 followed up at 30 days. Recruitment of high-risk participants was 10 per week, compared to seven per week in previous field recruitment. Half the sample was Black; 12% were Latina. Findings suggest GELSC influenced sex scripts and behaviors. It was feasible to recruit young urban women from a large geographic area via Facebook and to retain the sample. We extended the reach to at-risk women by streaming to mobile devices. Copyright (C) 2015 Association of Nurses in AIDS Care
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