Joint advertising, pricing and collection decisions in a closed-loop supply chain

标题
Joint advertising, pricing and collection decisions in a closed-loop supply chain
作者
关键词
Closed-loop supply chain management, Advertising, Coordination mechanism, Stackelberg game
出版物
INTERNATIONAL JOURNAL OF PRODUCTION ECONOMICS
Volume 167, Issue -, Pages 12-22
出版商
Elsevier BV
发表日期
2015-05-13
DOI
10.1016/j.ijpe.2015.05.001

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