期刊
AMERICAN JOURNAL OF PUBLIC HEALTH
卷 100, 期 7, 页码 1188-1201出版社
AMER PUBLIC HEALTH ASSOC INC
DOI: 10.2105/AJPH.2009.169573
关键词
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资金
- California Tobacco-Related Disease Research Program [15KT-0145]
- Hellman Family Foundation
- National Cancer Institute [CA095989, CA120138]
The We Card program is the most ubiquitous tobacco industry youth smoking prevention program in the United States, and its retailer materials have been copied in other countries. The program's effectiveness has been questioned, but no previous studies have examined its development, goals, and uses from the tobacco industry's perspective. On the basis of our analysis of tobacco industry documents released under the 1998 Master Settlement Agreement, we concluded that the We Card program was undertaken for 2 primary purposes: to improve the tobacco industry's image and to reduce regulation and the enforcement of existing laws. Policy-makers should be cautious about accepting industry self-regulation at face value, both because it redounds to the industry's benefit and because it is ineffective. (Am J Public Health. 2010;100: 1188-1201. doi:10.2105/AJPH.2009.169573)
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