Trying Before Buying: The Moderating Role of Online Reviews in Trial Attitude Formation Toward Mobile Applications

标题
Trying Before Buying: The Moderating Role of Online Reviews in Trial Attitude Formation Toward Mobile Applications
作者
关键词
-
出版物
INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE
Volume 19, Issue 4, Pages 77-111
出版商
Informa UK Limited
发表日期
2015-06-12
DOI
10.1080/10864415.2015.1029359

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