期刊
ALCOHOL AND ALCOHOLISM
卷 49, 期 3, 页码 317-320出版社
OXFORD UNIV PRESS
DOI: 10.1093/alcalc/agt178
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资金
- Public Health Research Consortium (PHRC) - Department of Health Policy Research Programme
- MRC [MR/J000523/1, G0501282] Funding Source: UKRI
- Medical Research Council [G0501282, MR/K023195/1, MR/K023195/1B, MR/J000523/1] Funding Source: researchfish
Aims: To examine how glassware functions as a marketing tool. Methods: Content analysis of trade journals. Results: Glassware is used as an integral part of marketing activity to recruit customers, revive brands, build profits and increase consumption. Conclusion: Glassware should be subject to the same control as other forms of marketing. Glasses could be re-engineered to promote safer drinking.
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