4.6 Article

Factors Influencing Public-Sphere Pro-Environmental Behavior among Mongolian College Students: A Test of Value-Belief-Norm Theory

期刊

SUSTAINABILITY
卷 10, 期 5, 页码 -

出版社

MDPI
DOI: 10.3390/su10051384

关键词

value-belief-norm (VBN) theory; public-sphere pro-environmental behavior (PSPB); values; new environmental paradigm (NEP); pro-environmental personal norms (PPN); Mongolian college students

资金

  1. National Social Science Foundation of China [16ZDA231]
  2. Humanities and Social Sciences Foundation of Beijing University of Technology [103000546317505]
  3. Program for Rixin Talents of Beijing University of Technology [103000514118003]

向作者/读者索取更多资源

Value-belief-norm (VBN) theory provides a valuable framework for identifying the social-psychological determinants of various types of pro-environmental behavior. However, limited empirical study has tested the applicability of VBN theory in the western minority areas of China. Given Mongolian college students' crucial role in promoting the sustainable development of the Inner Mongolia Autonomous Region (IMAR) of China, this study investigates how VBN clusters of variables, namely, values, the new environmental paradigm (NEP) and pro-environmental personal norms (PPN), influence Mongolian college students' self-reported public-sphere pro-environmental behavior (PSPB). The subjects were 1034 Mongolian college students from three large public universities in Hohhot. A structural equation model (SEM) and bootstrapping analyses revealed that: (1) altruistic values have a significant positive influence on PSPB, egoistic values negatively influence PSPB, and biospheric values have no significant influence on PSPB; (2) egoistic values negatively predict NEP and biospheric values positively predict NEP, whereas altruistic values have no direct impact on NEP; (3) NEP has a positive influence on PPN; (4) PPN has a significant positive impact on PSPB; and (5) biospheric and egoistic values have an indirect effect on PSPB through NEP and PPN. The findings provided evidence for the cross-cultural applicability of VBN theory in a Mongolian college student sample. Theoretical and practical implications were discussed, and recommended directions for future research were suggested.

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