4.1 Article

The Promise and Pitfalls of Facebook Advertising: a Genetic Counselor's Perspective

期刊

JOURNAL OF GENETIC COUNSELING
卷 27, 期 2, 页码 326-328

出版社

SPRINGER
DOI: 10.1007/s10897-017-0207-3

关键词

Social media advertising; Facebook; Genetic counseling; Parkinson disease; Recruitment

资金

  1. Michael J. Fox Foundation for Parkinson's Research
  2. Abbvie
  3. Avid Radiopharmaceuticals
  4. Biogen
  5. Bristol Myers Squibb
  6. GE Healthcare
  7. BioLegend
  8. Genentech
  9. GlaxoSmithKline
  10. Eli Lilly and Company
  11. Lundbeck
  12. Merck
  13. Meso Scale Discovery
  14. Pfizer
  15. Piramal
  16. Roche
  17. Sanofi Genzyme
  18. Servier
  19. Takeda
  20. Teva
  21. UCB

向作者/读者索取更多资源

Facebook advertising is a powerful tool for increasing the outreach and recruitment of research participants. We describe our experience as genetic counselors within the context of an internet-based research study, recruiting subjects for a Parkinson disease (PD) biomarker study.

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