Exploring Gender Differences in Online Consumer Purchase Decision Making: An Online Product Presentation Perspective

标题
Exploring Gender Differences in Online Consumer Purchase Decision Making: An Online Product Presentation Perspective
作者
关键词
E-commerce, Online purchase decision, Gender, Gender differences, The selectivity hypothesis
出版物
INFORMATION SYSTEMS FRONTIERS
Volume -, Issue -, Pages -
出版商
Springer Nature
发表日期
2018-03-01
DOI
10.1007/s10796-018-9831-1

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