Dynamic cooperative advertising under manufacturer and retailer level competition

标题
Dynamic cooperative advertising under manufacturer and retailer level competition
作者
关键词
-
出版物
EUROPEAN JOURNAL OF OPERATIONAL RESEARCH
Volume 268, Issue 2, Pages 635-652
出版商
Elsevier BV
发表日期
2018-02-14
DOI
10.1016/j.ejor.2018.02.027

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