期刊
HEALTH & PLACE
卷 46, 期 -, 页码 274-280出版社
ELSEVIER SCI LTD
DOI: 10.1016/j.healthplace.2017.06.003
关键词
Alcohol; Marketing; Children; Micro-spatial; Wearable cameras; GPS
资金
- University of Otago
- Fulbright New Zealand
- Health Research Council of New Zealand (HRC programme) [13/724]
- Science Foundation Ireland [12/RC/2289]
- Wellington Research Equipment Grant
Background and aim: Exposure to alcohol marketing within alcohol retailers has been associated with higher rates of childhood drinking, brand recognition, and marketing recall. This study aimed to objectively measure children's everyday exposure to alcohol marketing within supermarkets. Method: Children aged 11-13 (n = 167) each wore a wearable camera and GPS device for four consecutive days. Micro-spatial analyses were used to examine exposures within supermarkets. Results: In alcohol retailing supermarkets (n = 30), children encountered alcohol marketing on 85% of their visits (n = 78). Alcohol marketing was frequently near everyday goods (bread and milk) or entrance/exit. Conclusion: Alcohol sales in supermarkets should be banned in order to protect children from alcohol marketing.
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